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Corporate identity management and employees' responses
Bravo, Rafael; Matute, Jorge; Pina, Jose M. - In: Journal of strategic marketing 25 (2017) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011742888
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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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Corporate identity management in the banking sector : effects on employees' identification, identity attractiveness, and job satisfaction
Bravo, Rafael; Matute, Jorge; Pina, José M. - In: Service business 10 (2016) 4, pp. 687-714
Persistent link: https://www.econbiz.de/10011722417