Corporate identity management in the banking sector : effects on employees' identification, identity attractiveness, and job satisfaction
Year of publication: |
December 2016
|
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Authors: | Bravo, Rafael ; Matute, Jorge ; Pina, José M. |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 4, p. 687-714
|
Subject: | Corporate identity management | Identity attractiveness | Organizational identification | Job satisfaction | Banking sector | Unternehmenskultur | Corporate culture | Arbeitszufriedenheit | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Bank | Mitarbeiterbindung | Employee retention | Deutschland | Germany | Bankberufe | Bank employees |
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