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The marketing of love : how attachment styles affect romantic consumption journeys
Mende, Martin; Scott, Maura L.; Garvey, Aaron M.; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 255-273
Persistent link: https://www.econbiz.de/10012022573
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Unravelling priming : when does the same prime activate a goal versus a trait?
Sela, Aner; Shiv, Baba - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 418-433
Persistent link: https://www.econbiz.de/10003895739
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The lonely consumer : loner or conformer?
Wang, Jing; Zhu, Rui Juliet; Shiv, Baba - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1116-1128
Persistent link: https://www.econbiz.de/10009540248
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Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 759-777
Persistent link: https://www.econbiz.de/10011780582