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Asia Pacific journal of marketing and logistics
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Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of interaction effect
Banerjee, Saikat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 198-216
Persistent link: https://www.econbiz.de/10011562884
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Brand love and party preference of young political consumers (voters)
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 475-503
Persistent link: https://www.econbiz.de/10013435728
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