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The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes

Puzakova, Marina; Kwak, Hyokjin; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10009738749

Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion

Choi, Jieun; Taylor, Charles Raymond; Lee, Doo-Hee - In: Journal of advertising research 57 (2017) 1, pp. 82-93

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Bribes as entrepreneurial actions : why underdog entrepreneurs feel compelled to use them

Baron, Robert A.; Tang, Jintong; Tang, Zhi; Zhang, Yuli - In: Journal of business venturing 33 (2018) 6, pp. 679-690

Persistent link: https://www.econbiz.de/10011936010

An exploratory study of antecedents of entrepreneurial decision-making logics : the role of self-efficacy, optimism, and perspective taking

Zhang, Yuli; Cui, Lianguang; Zhang, Guangqi; … - In: Emerging markets, finance & trade : a journal of the … 55 (2019) 4, pp. 781-794

Persistent link: https://www.econbiz.de/10012210590

Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism

Puzakova, Marina; Aggarwal, Pankaj - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 869-888

Persistent link: https://www.econbiz.de/10011951080

Narcissism and Learning from Entrepreneurial Failure

Liu, Yiran - 2019

Failure of a prior business provides an opportunity for an entrepreneur to learn in the subsequent entrepreneurial endeavor, but learning from failure is not guaranteed. Why do some entrepreneurs learn less from failure than others? In this study, we propose that a narcissistic personality can...

Persistent link: https://www.econbiz.de/10012894834