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~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
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Viral marketing
25
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Persönlichkeitspsychologie
14
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13
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language
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natural language processing
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Berger, Jonah
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Chan, Cindy
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Ho, Benjamin
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Joshi, Yogesh V.
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Menon, Geeta
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Moore, Sarah
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Packard, Grant
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Sela, Aner
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Bradlow, Eric T.
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Du, Katherine M.
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Kim, Joshua
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McFerran, Brent
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McShane, Blake
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Working papers / Wharton School, University of Pennsylvania / Marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
14
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1
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
2
Working with generationally similar or different colleagues : impacts on perceptions of generational stereotypes and work-related attitudes
Moore, Sarah
;
Krause, Alan
- In:
The psychologist-manager journal : official journal of …
24
(
2021
)
2
,
pp. 115-139
Persistent link: https://www.econbiz.de/10012613307
Saved in:
3
Compensatory knowledge signaling in consumer word-of-mouth
Packard, Grant
;
Wooten, David B.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 434-450
Persistent link: https://www.econbiz.de/10010210193
Saved in:
4
Exploring feelings about technology integration in higher education : individuation and congruence
Risquez, Angelica
;
Moore, Sarah
- In:
Journal of organizational change management
26
(
2013
)
2
,
pp. 326-339
Persistent link: https://www.econbiz.de/10009739345
Saved in:
5
How self-control shapes the meaning of choice
Sela, Aner
;
Berger, Jonah
;
Kim, Joshua
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
Saved in:
6
Decision quicksand : how trivial choices suck us in
Sela, Aner
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 360-370
Persistent link: https://www.econbiz.de/10009581288
Saved in:
7
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2012
Persistent link: https://www.econbiz.de/10009505614
Saved in:
8
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
9
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
10
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
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