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~subject:"Personality psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Brands and brand management : contemporary research perspectives
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ECONIS (ZBW)
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Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving
Bennett, Christine M.
;
Kim, Hakkyun
;
Loken, Barbara
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
3
,
pp. 288-300
Persistent link: https://www.econbiz.de/10009779771
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2
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
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3
Traveling the paths to brand loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
Saved in:
4
A path to more enduring happiness : take a detour from specific emotional goals
Rodas, Maria A.
;
Ahluwalia, Rohini
;
Olson, Nicholas J.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 673-681
Persistent link: https://www.econbiz.de/10011937371
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