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Personalized touchpoints and customer experience : a conceptual synthesis

Weidig, Jakob; Weippert, Marco; Kuehnl, Christina - In: Journal of business research : JBR 177 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014551992

One-to-one marketing in grocery retailing

Gabel, Sebastian - 2019

Persistent link: https://www.econbiz.de/10012104595

Content-based model of web search behavior : an application to TV show search

Liu, Jia; Toubia, Olivier; Hill, Shawndra - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6378-6398

Persistent link: https://www.econbiz.de/10012666157

Query execution time analysis using apache spark framework for big data : a CRM approach

Yadav, Madan Lal - In: Journal of information & knowledge management : JIKM 21 (2022) 4, pp. 1-17

Persistent link: https://www.econbiz.de/10014245411

Improving business process by predicting customer needs based on seasonal analysis : the role of big data in e-commerce

Moorthi, K.; Srihari, K.; Karthik, S. - In: International journal of business excellence : IJBEX 20 (2020) 4, pp. 561-574

Persistent link: https://www.econbiz.de/10012199237

The effect of big data on recommendation quality : the example of internet search

Schäfer, Maximilian; Sapi, Geza; Lorincz, Szabolcs - 2018

Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....