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Mergers and innovation : the case of the pharmaceutical industry

Ornaghi, Carmine - 2006

Persistent link: https://www.econbiz.de/10003329482

Positive assortive merging

Ornaghi, Carmine - In: Journal of economics & management strategy : JEMS 18 (2009) 2, pp. 323-346

Persistent link: https://www.econbiz.de/10003861116

Mergers and innovation in big pharma

Ornaghi, Carmine - In: International journal of industrial organization 27 (2009) 1, pp. 70-79

Persistent link: https://www.econbiz.de/10003813016

Competition in the pharmaceutical industry : how do quality differences shape advertising strategies?

Frutos, Maria Angeles de; Ornaghi, Carmine; Siotis, Georges - 2010

Persistent link: https://www.econbiz.de/10008746917

Competition in the pharmaceutical industry : how do quality differences shape advertising strategies?

Frutos, Maria Angeles de; Ornaghi, Carmine; Siotis, Georges - In: Journal of health economics 32 (2013) 1, pp. 268-285

Persistent link: https://www.econbiz.de/10009703521

Competition in the Pharmaceutical Industry : How Do Quality Differences Shape Advertising Strategies?

de Frutos, Maria Angeles - 2016

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality/side effects. Promotional effort results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We show that advertising intensities are...

Persistent link: https://www.econbiz.de/10012986489