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~subject:"Pharmaceuticals"
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Mizik, Natalie
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Bucklin, Randolph E.
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Sismeiro, Catarina
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MSI reports : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
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2
Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
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3
Are physicians "Easy Marks"? : Quantifying the effects of detailing and sampling on new prescriptions ; Report No. 04-105
Mizik, Natalie
;
Jacobsen, Robert
- In:
MSI reports : working paper series
(
2004
)
1
,
pp. 129-151
Persistent link: https://www.econbiz.de/10002200400
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