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~subject:"Pharmaindustrie"
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Pharmaindustrie
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deception in advertising
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Einzelhandelsbetrieb
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Loudon, David
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Alkhateeb, Fadi M.
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Khanfar, Nile M.
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Silver, Lawrence S.
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Stevens, Robert E.
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Health marketing quarterly
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ECONIS (ZBW)
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Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
2
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
Saved in:
3
Physicians' adoption of pharmaceutical e-detailing : application of Rogers' innovation-diffusion model
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Loudon, David
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10003953060
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