Physicians' adoption of pharmaceutical e-detailing : application of Rogers' innovation-diffusion model
Fadi M. Alkhateeb; Nile M. Khanfar; David Loudon
| Year of publication: |
2010
|
|---|---|
| Authors: | Alkhateeb, Fadi M. ; Khanfar, Nile M. ; Loudon, David |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 31.2010, 1, p. 116-132
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Produktinformation | Product information | Digitale Güter | Digital goods | Online-Marketing | Internet marketing | Ärzte | Physicians | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953060