The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more...

The paper attempts to answer the research question, whether conducting customer analysis improves the firm performance. It presents results of research among Polish insurance agents. According to its findings, conducting customer analysis positively influences the firm performance. Factors that...