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~subject:"Portfolio selection"
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Portfolio selection
Consumer behaviour
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Konsumentenverhalten
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United Kingdom
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Beziehungsmarketing
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Fair trade
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Fairer Handel
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Großbritannien
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Implicit contracts
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Implizite Kontrakte
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Business-to-business marketing
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Canada
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Consumer engagement
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Emerging economies
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Fuzzy sets
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Fuzzy-Set-Theorie
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Human Resource Management
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Industry 4.0
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Industry 40
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Personalmanagement
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Portfolio-Management
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Schwellenländer
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AHP approach
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AHP-Verfahren
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Arbeitsbeziehungen
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Arbeitspsychologie
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Asia
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Asien
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Austauschtheorie
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Best–worst method (BWM)
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Bibliometrics
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Business ethics
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Business-to-business relationship
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COVID-19
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Talwar, Vishal
2
Burton, Jamie
1
Hiziroglu, Abdulkadir
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Murphy, John A.
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Patwa, Jeeyan
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Journal of customer behaviour
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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2
Customer portfolio analysis : crisp classification versus fuzzy classification - based on the supermarket industry
Hiziroglu, Abdulkadir
;
Patwa, Jeeyan
;
Talwar, Vishal
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009611680
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