Narrow search
Showing 1 - 10 of 18,858
Cover Image
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Cover Image
Exclusive portfolio dealing and market inefficiency
Kessler, Natalie; Lelyveld, Iman van; Woerd, Ellen van der - 2024
We rationalize exclusive portfolio dealing in a novel three-period partial equilibrium framework populated by a representative, risk-neutral seller and a small number of ex ante identical broker-dealers. Endowed with independent, uncertain demand for a representative asset, the broker-dealers...
Persistent link: https://www.econbiz.de/10014496480
Cover Image
Exclusive portfolio dealing and market inefficiency
Kessler, Natalie; Lelyveld, Iman van; Woerd, Ellen van der - 2024
Persistent link: https://www.econbiz.de/10014468787
Cover Image
Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
Cover Image
Umbrella brand price premiums : effects of compatibility, similarity, and portfolio size
Liu, Xin; Hu, Michael Y. - In: The journal of product & brand management 20 (2011) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10009007092
Cover Image
The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
Cover Image
Steuerung von Markenportfolios : ein Beitrag zum Mehrmarkencontrolling am Beispiel der Automobilwirtschaft
Koers, Martin - 2001
Persistent link: https://www.econbiz.de/10001553454
Cover Image
Mehrmarkenstrategien : ein Beitrag zum Management von Markenportfolios
Meffert, Heribert; Perrey, Jesko - 1998
Persistent link: https://www.econbiz.de/10001354927