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Learning Optimal Online Advertising Portfolios with Periodic Budgets
Baardman, Lennart - 2019
Online advertising enables advertisers to reach customers with personalized ads. Advertisers need to determine the right targets for their ads and how much they are willing to pay to engage those targets. A large portion of online ads are priced using real-time auctions, thus advertisers need to...
Persistent link: https://www.econbiz.de/10012891264
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Online asset management
Freeman, Kevin D.; Davidson, Erik H. - In: The E-finance report, (pp. 213-229). 2001
Persistent link: https://www.econbiz.de/10001665047
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Social Media as an Asset Management Strategy
Wiśniewski, Piotr - 2017
efficiency of investment managers targeting social media equities, (Post) Modern Portfolio Theory metrics have been used wherever …
Persistent link: https://www.econbiz.de/10012960444
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
Persistent link: https://www.econbiz.de/10012585702
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Using social media analytics in the management of investment management
Kim, Seoyoung - In: Journal of investment management : JOIM 17 (2019) 2, pp. 89-90
Persistent link: https://www.econbiz.de/10012254281
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How to accelerate your customer-focused digital wealth management strategy
Schramme, Peter - In: Journal of digital banking 1 (2016/2017) 2, pp. 177-183
Persistent link: https://www.econbiz.de/10011638800
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Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia; Markellos, Raphaēl N.; Mantrala, … - In: European journal of operational research : EJOR 303 (2022) 2, pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
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From keyword to keywords : the role of keyword portfolio variety and disparity in product sales
Cao, Xia; Yang, Zhi; Wang, Feng; Lu, Chongyu; Wu, Yueyan - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1285-1302
Persistent link: https://www.econbiz.de/10013391040
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Can social media marketing lead to abnormal portfolio returns?
Bank, Semra; Yazar, Evrim Erdogan; Sivri, Ugur - In: European research on management and business economics 25 (2019) 2, pp. 54-62
This study tests the impact of usage of Twitter as a microblogging service provider on shareholders' returns and abnormal returns. In accordance with this purpose, two portfolios were created based on measurement of whether firms had a Twitter account and, if so, their number of followers and...
Persistent link: https://www.econbiz.de/10012016588
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Darstellung und Kritik der Grundlagen und des Aufbaus des 4-Felder-Portfolios
Czenskowsky, Torsten - 1987
Persistent link: https://www.econbiz.de/10000759759