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The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
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The Nature and Scope of Brand Portfolio Signals within Brand Portfolio Management
Uggla, Henrik - 2014
Brand portfolio management not only requires creating and sustaining brand portfolio singals in the marketplace, but also gradually developing an understanding of those signals. This paper discusses the opportunity space for creating and sending relevant brand portfolio signals from the brand...
Persistent link: https://www.econbiz.de/10013060563
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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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Optimal investment for retail investors
Belak, Christoph; Mich, Lukas; Seifried, Frank Thomas - In: Mathematical finance : an international journal of … 32 (2022) 2, pp. 555-594
Persistent link: https://www.econbiz.de/10013164562
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Implications of shifting retail market shares for loan monitoring in a dominant-bank model
VanHoose, David D. - In: Scottish journal of political economy : the journal of … 60 (2013) 3, pp. 291-316
Persistent link: https://www.econbiz.de/10010207890
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Modeling and estimating the credit cycle by a probit-AR(1)-process
Höse, Steffi; Vogl, Konstantin - 2005
Persistent link: https://www.econbiz.de/10013441119
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Predicting the credit cycle with an autoregressive model
Höse, Steffi; Vogl, Konstantin - 2005
Persistent link: https://www.econbiz.de/10013441120
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Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas; Lemmens, Aurélie; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, José M.; … - 2012
Persistent link: https://www.econbiz.de/10009685227