The Nature and Scope of Brand Portfolio Signals within Brand Portfolio Management
Year of publication: |
2014
|
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Authors: | Uggla, Henrik |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Portfolio-Management | Portfolio selection | Markenimage | Brand image | Theorie | Theory | Signalling | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. X, No. 3, September 2013, pp. 7-16 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 19, 2014 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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