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Corporate social responsibility and cause-related marketing in school sports events : assessing consumption decisions of external stakeholders

Ramos, Ana; Alves, Helena; Leitão, João - In: Corporate responsibility and stakeholding, (pp. 179-197). 2016

Persistent link: https://www.econbiz.de/10011567496

Can students' satisfaction indexes be applied the same way in different countries?

Vaz, Ramón Álvarez; Freira, Danny; Vernazza, Elena; … - In: International review on public and non-profit marketing 13 (2016) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011745212

A model for stakeholder classifcation and stakeholder relationships

Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mário - In: Management decision : MD 50 (2012) 10, pp. 1861-1879

Purpose: This paper aims to develop a new model of stakeholder classification and a model for explaining the relationship between the organization and its respective stakeholders. Design/methodology/approach: The new proposed model is based on an empirical study that comprises an exploratory...

Persistent link: https://www.econbiz.de/10009683539

The measurement of the construct satisfaction in higher education

Alves, Helena; Raposo, Mário - In: The service industries journal 29 (2009) 1/2, pp. 203-218

Persistent link: https://www.econbiz.de/10003849585

Marketing in higher education : a comparative analysis of the Brazil and Portuguese cases

Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mário; … - In: International review on public and non-profit marketing 9 (2012) 1, pp. 43-63

Persistent link: https://www.econbiz.de/10009535054

An exploratory research on the stakeholders of a University

Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mário - In: Journal of management and strategy : JMS 1 (2010) 1, pp. 76-88

Persistent link: https://www.econbiz.de/10009296035

Student satisfaction index in Portuguese public higher education

Alves, Helena; Raposo, Mário - In: The service industries journal 27 (2007) 5/6, pp. 795-808

Persistent link: https://www.econbiz.de/10003622981