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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra; Shinde, Rajesh; Bakshi, Madhupa - 2019
Persistent link: https://www.econbiz.de/10012105331
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Marketing to the poor : creating value
Singh, Ramendra (ed.); Wani, Tahir A. (ed.) - 2022
Persistent link: https://www.econbiz.de/10014023312
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Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development : an understanding of marketing exchange system to the poor
Wani, Tahir Ahmad; Singh, Ramendra; Tyagi, Nikita - In: Marketing to the poor : creating value, (pp. 113-130). 2022
Persistent link: https://www.econbiz.de/10014312220
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Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra (ed.); Jaikumar, Saravana (ed.) - 2021
Persistent link: https://www.econbiz.de/10012650643
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BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra; Bharadwaj, Apoorva - In: Decision 44 (2017) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011703067