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~subject:"Poverty reduction"
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Poverty reduction
India
46
Indien
40
Consumer behaviour
25
Konsumentenverhalten
24
Relationship marketing
19
Beziehungsmarketing
18
Salespeople
17
Verkaufspersonal
17
Marketing management
16
Marketingmanagement
16
Low income
15
Niedrigeinkommen
15
Developing countries
14
Entwicklungsländer
14
Marketing
11
Corporate social responsibility
9
Emerging economies
9
Schwellenländer
9
Armutsbekämpfung
8
Corporate Social Responsibility
8
Emerging markets
8
Target group
8
Zielgruppe
8
Armut
6
Poverty
6
Customer orientation
5
Emotion
5
Lieferantenmanagement
5
Philippines
5
Sales force
5
Supplier relationship management
5
Advertising
4
Betriebliche Wertschöpfung
4
Business start-up
4
Customer satisfaction
4
Entrepreneurship
4
Entrepreneurship approach
4
Lebensqualität
4
Philippinen
4
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1
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English
8
Author
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Singh, Ramendra
8
Bakshi, Madhupa
1
Chatterjee, Ravi
1
Dash, Rupanwita
1
Dwivedi, Prabhat
1
Jaikumar, Saravana
1
Kumar, Avinash
1
Kumra, Rajeev
1
Mishra, Ria
1
Ranjan, Kumar Rakesh
1
Rohit, Sudeep
1
Shinde, Rajesh
1
Shukla, Yupal
1
Tyagi, Nikita
1
Wani, Tahir A.
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Wani, Tahir Ahmad
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Decision
1
Journal of global marketing
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing to the poor : creating value
1
The journal of services marketing
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ECONIS (ZBW)
8
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1
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
2
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
3
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
4
Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra
;
Shinde, Rajesh
;
Bakshi, Madhupa
-
2019
Persistent link: https://www.econbiz.de/10012105331
Saved in:
5
Marketing to the poor : creating value
Singh, Ramendra
(
ed.
);
Wani, Tahir A.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014023312
Saved in:
6
Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
Saved in:
7
Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development : an understanding of marketing exchange system to the poor
Wani, Tahir Ahmad
;
Singh, Ramendra
;
Tyagi, Nikita
- In:
Marketing to the poor : creating value
,
(pp. 113-130)
.
2022
Persistent link: https://www.econbiz.de/10014312220
Saved in:
8
Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal
;
Singh, Ramendra
;
Dwivedi, Prabhat
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 883-894
Persistent link: https://www.econbiz.de/10014333404
Saved in:
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