Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...

Preisuntergrenze, Preisvergleich, Preisobergrenze, Preistheorie, Preis, Preisbündelung, Preisdifferenzierung, Preisdiskriminierung, maximale Zahlungsbereitschaft, Strukturgleichungsmodelle, behavioral pricing, reservation price, maximum willingness to pay, price bundling