Popkowski Leszczyc, Peter T. L.; Qiu, Chun; He, Yongfu - 2015
Retailers selling items through Internet auctions frequently use buy-now prices (BNPs), which allow the immediate selling of an item to consumers at a fixed price. Previous research has proposed several theories of the usage of BNPs by bidders. We study the usage of BNPs from a seller's point of...