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~subject:"Preisdifferenzierung"
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The denomination effect
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Preisdifferenzierung
Consumer behaviour
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Srivastava, Joydeep
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of business research : JBR
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ECONIS (ZBW)
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When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
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2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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3
Europoly money : how do tourists convert foreign currencies to make spending decisions?
Raghubir, Priya
;
Morwitz, Vicki G.
;
Santana, Shelle
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10009513174
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