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~subject:"Preisdifferenzierung"
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A Consumer Perspective on Pric...
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Preisdifferenzierung
Consumer behaviour
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Preismanagement
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Pricing strategy
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Low-cost strategy
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Zahlungsbereitschaftsanalyse
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Garantie
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Gebühr
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Leistungsbündel
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Partitioned prices
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Preis
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Preiswettbewerb
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Price
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Price competition
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Price discrimination
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Psychology
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Signalling
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USA
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United States
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Asymmetric information
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Asymmetrische Information
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Attribution theory
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Bargaining
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Bargeld
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Behavioral Game Theory
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Bewertung
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Srivastava, Joydeep
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Biswas, Abhijit
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Burman, Bidisha
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Guha, Abhijit
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Hamilton, Rebecca W.
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Verma, Swati
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business research : JBR
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ECONIS (ZBW)
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When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
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2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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