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The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10003810255
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Europoly money : how do tourists convert foreign currencies to make spending decisions?
Raghubir, Priya; Morwitz, Vicki G.; Santana, Shelle - In: Journal of retailing 88 (2012) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10009513174
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Demographic pricing in the digital age : assessing fairness perceptions in algorithmic versus human-based price discrimination
Duani, Nofar; Barasch, Alixandra; Morwitz, Vicki G. - In: Journal of the Association for Consumer Research : JACR 9 (2024) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10014633454