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The Malleable Morality of Cons...
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Preisdifferenzierung
Consumer behaviour
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Cognition
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Preismanagement
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Price
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behavioral pricing
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Thomas, Manoj
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Cheng, Lillian L.
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Lee, Angela Y.
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Monroe, Kent B.
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AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10003810255
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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