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~subject:"Preiselastizität"
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Preiselastizität
Consumer behaviour
16
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Customer satisfaction
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Kundenzufriedenheit
14
Beziehungsmarketing
11
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retail
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Price elasticity
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Vázquez Casielles, Rodolfo
2
García-Acebrón, Constantino
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Iglesias Argu͏̈elles, Víctor
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Álvarez Álvarez, Begoña
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Asia Pacific journal of marketing and logistics
1
Journal of business-to-business marketing
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ECONIS (ZBW)
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The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets
García-Acebrón, Constantino
;
Vázquez Casielles, Rodolfo
- In:
Journal of business-to-business marketing
17
(
2010
)
4
,
pp. 317-335
Persistent link: https://www.econbiz.de/10008856526
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2
Effects of price decisions on product categories and brands
Álvarez Álvarez, Begoña
;
Vázquez Casielles, Rodolfo
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10003728553
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