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~subject:"Preisgestaltung"
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A study of communication in ad...
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Preisgestaltung
Werbungsbetrieb
582
Vereinigte Staaten
216
Werbungsforschung
156
Werbung
105
Marktforschung
51
Werbungsmittel
47
Advertising
37
Deutschland
36
Werbungsausgaben
25
Werbewirkung
20
Werbungsunternehmung
20
Großbritannien
19
Verbraucher
17
Absatzpolitik
16
Advertising effects
15
Rundfunkwerbung
13
Werbungspolitik
13
Werbungspsychologie
13
Marketing
12
Wettbewerbsbeschränkung
12
Internet marketing
11
Online-Marketing
11
Theorie
11
Theory
11
Produktgestaltung
10
Werbeplanung
10
Absatz
9
Markenartikel
9
Marktpsychologie
9
Wirtschaftskonzentration
9
Consumer behaviour
8
Konsumentenverhalten
8
Verbraucherschutz
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Werbung Gemeinschaftswerbung
7
Marktform Oligopol
6
Betriebsertrag
5
Innovation
5
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11
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Albright, S. Christian
1
Alford, Charles Lang III
1
Benham, Lee
1
Devletoglou, Nicos E.
1
Farris, Paul W.
1
Harris, Frederick H. de B.
1
Peters, Michael
1
Reibstein, David J.
1
Scheidell, John M.
1
Schmalen, Helmut
1
Thépot, Jacques
1
Welam, Ulf Peter
1
Winston, Wayne
1
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Southern economic journal
2
Harvard business review : HBR
1
Journal of business research : JBR
1
Journal of political economy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
The journal of law & economics
1
The quarterly journal of economics
1
Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
11
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1
Optimal price and advertising policy for new products
Schmalen, Helmut
- In:
Journal of business research : JBR
10
(
1982
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
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2
Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
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3
Dynamic equilibrium of an advertising duopoly in a growing industry
Thépot, Jacques
-
1981
Persistent link: https://www.econbiz.de/10002902134
Saved in:
4
The price reducing potential of advertising
Scheidell, John M.
- In:
Southern economic journal
39
(
1973
)
4
,
pp. 535-543
Persistent link: https://www.econbiz.de/10002770448
Saved in:
5
Restrictions on price advertising
Peters, Michael
- In:
Journal of political economy
92
(
1984
)
3
,
pp. 472-485
Persistent link: https://www.econbiz.de/10002638466
Saved in:
6
How prices, ad expenditures, and profits are linked
Farris, Paul W.
;
Reibstein, David J.
- In:
Harvard business review : HBR
57
(
1979
)
6
,
pp. 173-184
Persistent link: https://www.econbiz.de/10002136564
Saved in:
7
Value-maximizing price and advertising with stochastic demand
Harris, Frederick H. de B.
- In:
Southern economic journal
48
(
1981
)
2
,
pp. 296-311
Persistent link: https://www.econbiz.de/10002640842
Saved in:
8
Markov models of advertising and pricing decisions
Albright, S. Christian
;
Winston, Wayne
- In:
Operations research
27
(
1979
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10001818697
Saved in:
9
An investigation into the effect of selected variables upon barriers to entry in manufacturing industries
Alford, Charles Lang III
-
1972
Persistent link: https://www.econbiz.de/10001833650
Saved in:
10
The effect of advertising on the price of eyeglasses
Benham, Lee
- In:
The journal of law & economics
15
(
1972
),
pp. 337-352
Persistent link: https://www.econbiz.de/10001893684
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