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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Computer innovations in marketing
Konrad, Evelyn - 1970
Persistent link: https://www.econbiz.de/10000590343
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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1973 - 3. ed
Persistent link: https://www.econbiz.de/10002306971
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How important is pricing in competitive strategy?
Udell, Jon C. - In: Price policies and practices : a source book in readings, (pp. 157-166). 1967
Persistent link: https://www.econbiz.de/10002953659
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685
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Principles of marketing : the management view
Buskirk, Richard H. - 1961
Persistent link: https://www.econbiz.de/10001967057
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Principles of marketing : the management view
Buskirk, Richard Hobart - 1966 - Rev. ed.
Persistent link: https://www.econbiz.de/10001967068
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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1968 - Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
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Marketing handbook
Stapleton, John (contributor) - 1974
Persistent link: https://www.econbiz.de/10013523240