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A liberating-engagement theory of consumer fun
Oh, Travis Tae; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 46-73
Persistent link: https://www.econbiz.de/10013253555
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The role of emotion in consumption
Voon, Jan P. - In: International journal of economics and finance 5 (2013) 11, pp. 95-104
Persistent link: https://www.econbiz.de/10010221326
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Conceptualizing consumption in the imagination : relationships and movements between imaginative forms and the marketplace
Jenkins, Rebecca; Molesworth, Mike - In: Marketing theory 18 (2018) 3, pp. 327-347
Persistent link: https://www.econbiz.de/10011926109
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Does awe facilitate conformity in tourism consumption? : evidence from China
Yang, Yan; Hu, Jing; Jing, Fengjie - In: The service industries journal 44 (2024) 5/6, pp. 437-455
Persistent link: https://www.econbiz.de/10014551106
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The impact of online reviews on e-commerce sales in India : a case study
Ullal, Mithun S.; Spulbăr, Cristi; Hawaldar, Iqbal Thonse - In: Economic research 34 (2021) 1,3, pp. 2408-2422
Persistent link: https://www.econbiz.de/10014231776
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Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus; Heitmann, Mark; Herrmann, Andreas - In: Psychology & marketing 26 (2009) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
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Investigation of emotional responses to an unexpected price
Shirai, Miyuri - In: Australasian marketing journal 17 (2009) 1, pp. 2-8
Persistent link: https://www.econbiz.de/10003886461
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Aber bitte mit Gefühl : der Einfluss von Emotionen auf die Preisfairness
Huber, Frank; Meyer, Frederik; Vollhardt, Kai; … - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 4, pp. 29-33
Persistent link: https://www.econbiz.de/10003560560
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Der Einfluss von Stimmungen auf die Zahlungsbereitschaft
Schneider, Helmut; Wilken, Robert - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 32-45
Persistent link: https://www.econbiz.de/10008989472