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~subject:"Preismanagement"
~subject:"Theorie"
~subject:"Werbung"
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Preismanagement
Theorie
Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theory
9,639
Brand management
9,376
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9,375
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9,114
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9,038
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8,935
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8,929
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8,922
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8,020
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7,257
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7,208
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6,219
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5,523
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4,316
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4,266
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3,749
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3,569
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Janssen, Maarten C. W.
34
Huber, Frank
33
Gierl, Heribert
32
Anderson, Simon P.
30
Hruschka, Harald
27
Inderst, Roman
25
Mullainathan, Sendhil
25
Usman, Osly
24
Courty, Pascal
23
Kerschbamer, Rudolf
23
Peitz, Martin
23
Bauer, Hans H.
22
Fishman, Arthur
22
Moraga-González, José Luis
22
Sattler, Henrik
22
Spann, Martin
22
Sutter, Matthias
21
Herrmann, Andreas
20
Matsushima, Noriaki
20
Septianto, Felix
20
Sheth, Jagdish N.
20
Postlewaite, Andrew
19
Armstrong, Mark
18
Blundell, Richard W.
18
Chen, Yongmin
18
Hildebrandt, Lutz
18
Homburg, Christian
18
Monroe, Kent B.
18
Skiera, Bernd
18
Diehl, Sandra
17
Diller, Hermann
17
Eisend, Martin
17
Franses, Philip Hans
17
Herweg, Fabian
17
Vermeulen, Frederic
17
Dellaert, Benedict G. C.
16
Greenwood, Jeremy
16
Grewal, Dhruv
16
Jiang, Baojun
16
Palma, André de
16
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National Bureau of Economic Research
117
Springer Fachmedien Wiesbaden
22
American Marketing Association
10
INSEAD
10
European University Institute / Department of Economics
9
Axel-Springer-Verlag
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Universität Mannheim
5
Center for Economic Research <Tilburg>
4
Deutschland / Bundeswehr / Universität Hamburg
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Ernst-Moritz-Arndt-Universität Greifswald
3
Nordic Council of Ministers
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Campus Verlag
2
Christian-Albrechts-Universität zu Kiel
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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2
Econometrisch Instituut <Rotterdam>
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2
International Association for Research in Economic Psychology
2
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2
Maastricht Research School of Economics of Technology and Organizations
2
Macquarie University / Department of Business
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
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Journal of business research : JBR
207
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Journal of retailing and consumer services
138
International journal of advertising : the review of marketing communications
123
NBER working paper series
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
115
Working paper / National Bureau of Economic Research, Inc.
112
NBER Working Paper
103
Journal of marketing communications
97
Discussion paper / Centre for Economic Policy Research
87
European journal of operational research : EJOR
85
International journal of industrial organization
83
Journal of revenue and pricing management
79
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
73
SpringerLink / Bücher
73
Europäische Hochschulschriften / 5
69
Economics letters
68
Journal of economic psychology : research in economic psychology and behavioral economics
64
Psychology & marketing
63
Gabler Edition Wissenschaft
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
CESifo working papers
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
59
Journal of economic behavior & organization : JEBO
58
Journal of marketing research : JMR
58
Journal of promotion management : innovations in planning and applied research
53
Journal of advertising
52
Discussion papers / CEPR
51
Journal of retailing
51
International journal of production economics
50
Marketing letters : a journal of research in marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of marketing
48
Marketing : ZFP ; journal of research and management
48
The journal of product & brand management
48
European journal of marketing : EJM
47
Journal of promotion management : JPM
47
Applied economics
46
Discussion paper / Tinbergen Institute
46
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ECONIS (ZBW)
14,412
EconStor
170
USB Cologne (EcoSocSci)
96
OLC EcoSci
1
Showing
1
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10
of
14,679
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date (oldest first)
1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Factors influencing purchase intention of store brands in organised
fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
3
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
4
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
5
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
6
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
8
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
10
Innovations et changements institutionnels dans le grand commerce : une interprétation en termes d'usage du temps des ménages
Gallouj, Camal
- In:
Innovations et services
,
(pp. 385-411)
.
2007
Persistent link: https://www.econbiz.de/10003488913
Saved in:
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