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A new price-advertising-interaction model : theory, empir. evidence and managerial implications

Simon, Hermann; Kucher, Eckhard - 1987

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Joint pricing and advertising strategy with reference price effect

Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270

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When better quality or higher goodwill can result in lower product price : a dynamic analysis

Ni, Jian; Li, Shoude - In: Journal of the Operational Research Society 70 (2019) 5, pp. 726-736

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Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention

Sinha, Rajesh Kumar; Adhikari, Atanu - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1597-1611

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A simple model of pharmaceutical price dynamics

Bhattacharya, Jay; Vogt, William B. - In: The journal of law & economics 46 (2003) 2, pp. 599-626

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The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages

Okrent, Abigail M.; MacEwan, Joanna P. - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 31-52

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Dynamic advertising, price and market structure

Tsitouras, A. K. - 1987

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The Effect of Price Advertising and Prices : Evidence in the Wake of 44 Liquormart

Milyo, Jeffrey - 1998

The world's population is living longer but retiring earlier, and vast numbers of adults now spend as much as 1/3 of their lifetimes relying on public and private retirement benefits. Consequently, labor economists are interested in the forces driving retirement behavior, seeking to understand...

Persistent link: https://www.econbiz.de/10012472317

Price effects of search advertising restrictions

Svitak, Jan; Tichem, Jan; Haasbeek, Stefan - In: International journal of industrial organization 77 (2021), pp. 1-23

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Location does matter : the effect of display locations of regular price and sale price on consumers' responses in comparative price advertising

Jang, Jung Min; Park, Eun Young - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1059-1085

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