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~subject:"Preismanagement"
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Preismanagement
Theorie
73
Theory
73
Konsumentenverhalten
44
Consumer behaviour
43
Marktforschung
39
Market research
37
Markenartikel
25
Marketing
24
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Nichtparametrisches Verfahren
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Marketingmanagement
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Bayes-Statistik
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Bayesian inference
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Estimation theory
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Marktanteil
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Multivariate Analyse
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Multivariate analysis
9
Preis
9
Pricing strategy
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Schätztheorie
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Einzelhandel
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Market basket analysis
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Price
8
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English
9
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Steiner, Winfried J.
6
Hruschka, Harald
3
Weber, Anett
3
Aschersleben, Philipp
2
Gahler, Daniel
2
Lang, Stefan
2
Baumgartner, Berhard
1
Guhl, Daniel
1
Natter, Martin
1
Schryen, Guido
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Journal of business economics : JBE
2
OR spectrum : quantitative approaches in management
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
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Are consumers heterogeneous in their preferences for odd and even prices? : findings from a choice-based conjoint study
Baumgartner, Berhard
;
Steiner, Winfried J.
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 312-323
Persistent link: https://www.econbiz.de/10003593771
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2
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan
;
Steiner, Winfried J.
;
Weber, Anett
; …
- In:
European journal of operational research : EJOR
246
(
2015
)
1
,
pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
Saved in:
3
How customer satisfaction with respect to price and quality affects customer retention : an integrated approach considering nonlinear effects
Steiner, Winfried J.
;
Siems, Florian
;
Weber, Anett
; …
- In:
Journal of business economics : JBE
84
(
2014
)
6
,
pp. 879-912
Persistent link: https://www.econbiz.de/10010390180
Saved in:
4
A comparison of semiparametric and heterogeneous store slaes models for optimal category pricing
Weber, Anett
;
Steiner, Winfried J.
;
Lang, Stefan
- In:
OR spectrum : quantitative approaches in management
39
(
2017
)
2
,
pp. 403-445
Persistent link: https://www.econbiz.de/10011707124
Saved in:
5
A semiparametric approach to estimating reference price effects in sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 591–643
Persistent link: https://www.econbiz.de/10013438849
Saved in:
6
Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
Saved in:
7
Profit impacts of aggressive and cooperative pricing strategies
Natter, Martin
;
Hruschka, Harald
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 71-83)
.
1996
Persistent link: https://www.econbiz.de/10001319636
Saved in:
8
Evaluating marketing allocation and pricing rules by Monte-Carlo simulation
Gahler, Daniel
-
2020
Persistent link: https://www.econbiz.de/10012315831
Saved in:
9
Heuristic pricing rules not requiring knowledge of the price response function
Gahler, Daniel
;
Hruschka, Harald
- In:
Review of managerial science : RMS
17
(
2023
)
7
,
pp. 2325-2347
Persistent link: https://www.econbiz.de/10014335776
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