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Behavioral perspective on pricing strategy

Winer, Russell S. - In: Handbook of marketing strategy, (pp. 248-260). 2012

Persistent link: https://www.econbiz.de/10009530857

Pricing

Winer, Russell S. - In: The history of marketing science, (pp. 397-426). 2014

Persistent link: https://www.econbiz.de/10010415800

Pricing in the digital age : implications for consumer behavior

Winer, Russell S. - In: The Routledge companion to consumer behavior, (pp. 193-207). 2020

Persistent link: https://www.econbiz.de/10012316153

Pricing: economic and behavioral models

Ofir, Chezy; Winer, Russell S. - In: Handbook of marketing, (pp. 267-281). 2006

Persistent link: https://www.econbiz.de/10003335122

Pricing under noisy signaling

Feldman, David; Trzcinka, Charles; Winer, Russell S. - In: Review of quantitative finance and accounting 45 (2015) 2, pp. 435-454

Persistent link: https://www.econbiz.de/10011333103

Behavioral response to price : data-based insights and future research for retailing

Kalyanaram, Gurumurthy; Winer, Russell S. - In: Journal of retailing 98 (2022) 1, pp. 46-70

Persistent link: https://www.econbiz.de/10013207541

Pricing Under Noisy Signaling

Feldman, David - 2015

We provide rationale, conditions, and insights for "customized" pricing in markets, that is, for equilibria where different buyers pay different prices for similar products. We use a Spence/Riley signaling model enhanced by a signaling methodology under random relations between costs and...

Persistent link: https://www.econbiz.de/10013033996