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~subject:"Preismanagement"
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Preismanagement
Brand management
17,209
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Ahlert, Dieter
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Abril Barrie, Carmen
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Loginova, Oksana
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Loy, Jens-Peter
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Martín Herrán, Guiomar
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Spanjol, Jelena
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Tam, Leona
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Usman, Osly
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Markendialog <17., 2013, Berlin>
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Journal of retailing and consumer services
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European journal of operational research : EJOR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Production and operations management : an international journal of the Production and Operations Management Society
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Schriften zu Marketing und Handel
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The journal of product & brand management
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Working paper series / Department of Economics, University of Missouri-Columbia
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Working paper series / The City University Business School
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Asia-Pacific journal of management research and innovation : APJMRI
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ECONIS (ZBW)
203
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203
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1
Joint optimisation of tracking capability and price in a supply chain with endogenous pricing
Dai, James B.
;
Fan, Lei
;
Lee, Neville K. S.
;
Li, Jianbin
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5465-5484
Persistent link: https://www.econbiz.de/10011724093
Saved in:
2
Cable cars : from optimal
design
to optimal pricing
Jara Díaz, Sergio R.
;
Muñoz-Paulsen, Esteban
- In:
Research in transportation economics
103
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014549459
Saved in:
3
Der Designwert : eine neue Strategie der Unternehmensführung
Zec, Peter
;
Jacob, Burkhard
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012924
Saved in:
4
Optimal pricing and
design
of station-based bike-sharing systems : a microeconomic model
Jara Díaz, Sergio R.
;
Latournerie, André
;
Tirachini, …
- In:
Economics of transportation : the official journal of …
31
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013482731
Saved in:
5
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
6
Das moralische Risiko und seine Erscheinungsformen
Nell, Martin
-
1998
Persistent link: https://www.econbiz.de/10000683491
Saved in:
7
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
8
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
9
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B.
-
2008
Persistent link: https://www.econbiz.de/10003788693
Saved in:
10
Moderating factors of immediate, dynamic and long-run cross-price effects
Horváth, Csilla
(
contributor
);
Fok, Dennis
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003791864
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