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Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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Predictors of willingness to pay a price premium for hotels' water-saving initiatives
Casado-Díaz, Ana B.; Sellers Rubio, Ricardo; … - In: Journal of travel and tourism marketing 37 (2020) 7, pp. 773-784
Persistent link: https://www.econbiz.de/10012415296
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The bundling strategy : the one-click effect on loss aversion
Nicolau, Juan Luis; Sellers Rubio, Ricardo - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 704-712
Persistent link: https://www.econbiz.de/10012212634
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Price promotions effects of virtue and vice products
Parreño-Selva, Josefa; Más Ruiz, Francisco José; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774