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Transaction decoupling : the effects of price bundling on the decision to consume
Soman, Dilip; Gourville, John T. - 1998
Persistent link: https://www.econbiz.de/10001366836
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Pricing to create shared value
Bertini, Marco; Gourville, John T. - In: Harvard business review : HBR 90 (2012) 6, pp. 96-104
Persistent link: https://www.econbiz.de/10009554397
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Der Wert fairer Preise
Bertini, Marco; Gourville, John T. - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 8, pp. 54-63
Persistent link: https://www.econbiz.de/10009565458
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Pricing and the psychology of consumption
Gourville, John; Soman, Dilip - In: Harvard business review on pricing, (pp. 27-43). 2008
Persistent link: https://www.econbiz.de/10003780919
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Vom Käufer zum Konsumenten
Gourville, John; Soman, Dilip - In: Harvard-Business-Manager : das Wissen der Besten (2003), pp. 36-43
Persistent link: https://www.econbiz.de/10001751254