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Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
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Determinants and Effects of Reserve Prices in Hattrick Auctions
Englmaier, Florian; Schmöller, Arno - 2010
We use a unique hand collected data set of 6,258 auctions from the online football manager game Hattrick to study determinants and effects of reserve prices. We find that chosen reserve prices exhibit both very sophisticated and suboptimal behavior by the sellers. On the one hand, reserve prices...
Persistent link: https://www.econbiz.de/10010333824
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Anintegrated virtual store-based approach for price determination before product launch
Zufryden, Fred S. - In: International journal of electronic commerce : IJEC 11 (2007) 4, pp. 79-99
Persistent link: https://www.econbiz.de/10003505765
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Online games for children
Lei, Li; Wanqiang, Shen; Edwin Tan Seng Tat - In: Understanding the interactive digital media marketplace …, (pp. 300-315). 2012
Persistent link: https://www.econbiz.de/10009412647
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Editorial: Gaming and gamification of pricing
Yeoman, Ian - In: Journal of revenue and pricing management 13 (2014) 3, pp. 163
Persistent link: https://www.econbiz.de/10010384162
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Loot box pricing and design
Chen, Ningyuan; Elmachtoub, Adam N.; Hamilton, Michael L.; … - In: Management science : journal of the Institute for … 67 (2021) 8, pp. 4809-4825
Persistent link: https://www.econbiz.de/10012625032
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Pricing decisions of consumer innovators
Ebbing, Tobias; Lüthje, Christian - In: Research policy : policy, management and economic … 50 (2021) 8, pp. 1-13
Persistent link: https://www.econbiz.de/10012698799
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Nested network effects in online free games with accessory selling
Wu, Chi-cheng; Chen, Ying-Ju; Cho, Yung-jan - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
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Determinants and effects of reserve prices in Hattrick auctions
Englmaier, Florian; Schmöller, Arno Robin - 2010
We use a unique hand collected data set of 6,258 auctions from the online football manager game Hattrick to study determinants and effects of reserve prices. We find that chosen reserve prices exhibit both very sophisticated and suboptimal behavior by the sellers. On the one hand, reserve prices...
Persistent link: https://www.econbiz.de/10008822082
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Value-informed pricing for virtual digital products : evidence from Chinese MMORPG industry
Ren, Qun; Rong, Ke; Lu, Chao; Liu, Gordon; Ross, Margaret - In: International journal of market research 62 (2020) 3, pp. 350-368
Persistent link: https://www.econbiz.de/10012231205