Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

This study aims to determine whether the Influence of Price, Promotion Through Social Media, Brand Trust, Customer Satisfaction Of Customer Loyalty. The research was carried out for two months, starting from November to December 2019. The research method used was a survey method with the...