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Pricing strategies in a dynamic duopoly : a differential game model

Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514

Persistent link: https://www.econbiz.de/10001211728

Handbook of pricing research in marketing

Rao, Vithala R. (ed.) - 2009

Persistent link: https://www.econbiz.de/10003707380

Pricing objectives and strategies : a cross-country survey

Rao, Vithala R.; Kartono, Benjamin - In: Handbook of pricing research in marketing, (pp. 9-36). 2009

Persistent link: https://www.econbiz.de/10003819627

Price as an indicator of quality: implications for utility and demand functions

Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84

Persistent link: https://www.econbiz.de/10003969347

Pricing strategies

Gangwar, Manish; Rao, Vithala R. - In: The Routledge companion to strategic marketing, (pp. 309-324). 2021

Persistent link: https://www.econbiz.de/10012498768

Component procurement strategies in decentralized assemble-to-order systems with time-dependent pricing

Fang, Xiang; So, Kut C.; Wang, Yunzeng - In: Management science : journal of the Institute for … 54 (2008) 12, pp. 1997-2011

Persistent link: https://www.econbiz.de/10003798115

Bundling decisions in a two-product duopoly : lead or follow?

Zhou, Shu; Song, Boqian; Gavirneni, Srinagesh - In: European journal of operational research : EJOR 284 (2020) 3, pp. 980-989

Persistent link: https://www.econbiz.de/10012238927

Handbook of pricing research in marketing

Rao, Vithala R. (contributor) - 2009

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

Persistent link: https://www.econbiz.de/10011852098