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Preismanagement
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ECONIS (ZBW)
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A citation and profiling analysis of pricing research from 1980 to 2010
Leone, Robert P.
;
Robinson, Larry M.
;
Bragge, Johanna
; …
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 1010-1024
Persistent link: https://www.econbiz.de/10009562191
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2
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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3
Purchase behavior and psychophysiological responses to different price levels
Somervuori, Outi
;
Ravaja, Niklas
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10009775026
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4
Revisiting demand reactions to price changes
Halme, Merja
;
Somervuori, Outi
-
2009
Persistent link: https://www.econbiz.de/10003816574
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5
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
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6
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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