//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Benefits of customer loyalty i...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Preismanagement
game theory
17
Game theory
16
Spieltheorie
15
Consumer behaviour
14
Konsumentenverhalten
14
Theorie
8
Theory
8
Competition
6
Wettbewerb
6
competitive strategy
6
pricing
6
Brand image
5
Einzelhandel
5
Markenimage
5
Retail trade
5
Advertising
4
Advertising effects
4
Competitive strategy
4
Pricing strategy
4
Werbewirkung
4
Werbung
4
Wettbewerbsstrategie
4
search costs
4
Information costs
3
Informationskosten
3
Viral marketing
3
Virales Marketing
3
consumer uncertainty
3
product design
3
retail competition
3
uncertainty
3
Betriebliche Wertschöpfung
2
Brand management
2
Economics of information
2
Informationsökonomik
2
Internet marketing
2
Markenführung
2
Market entry
2
Markteintritt
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Kuksov, Dmitri
4
He, Tingting
1
Narasimhan, Chakravarthi
1
Prasad, Ashutosh
1
Wang, Kangkang
1
Xie, Ying
1
Zia, Mohammad
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
2
Pricing, frills, and customer ratings
Kuksov, Dmitri
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 925-943
Persistent link: https://www.econbiz.de/10008736164
Saved in:
3
The bright side of loss aversion in dynamic and competitive markets
Kuksov, Dmitri
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 693-711
Persistent link: https://www.econbiz.de/10010468404
Saved in:
4
Free in-network pricing as an entry-deterrence strategy
He, Tingting
;
Kuksov, Dmitri
;
Narasimhan, Chakravarthi
- In:
Quantitative marketing and economics : QME
15
(
2017
)
3
,
pp. 279-303
Persistent link: https://www.econbiz.de/10011775053
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->