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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
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Corkindale, David
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Liang, Wai Ki
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International journal of market research
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Services marketing quarterly
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ECONIS (ZBW)
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The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes
Liang, Wai Ki
;
Corkindale, David
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011537847
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How eWord of Mouth valences affect price perceptions
Liang, Wai Ki
;
Corkindale, David
- In:
International journal of market research
61
(
2019
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10012171934
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