The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes
Wai Ki Liang and David Corkindale
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Liang, Wai Ki ; Corkindale, David |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 3, p. 156-170
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| Subject: | Advertised price | experience services | online word-of-mouth | price acceptability level | risk perceptions | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2016.1184540 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537847