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Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger - In: Services marketing quarterly 36 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011339267
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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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No virus on me : the Indian ways of managing the COVID-19 pandemic : marine to mountain
Bhattacharyya, Jishnu; Dash, Manoj Kumar; Kundu, Soumyadeep - In: Asian journal of management cases 20 (2023) 2, pp. 128-156
Persistent link: https://www.econbiz.de/10014366157
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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
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Implications of fast food restaurant concentration for preschool-aged childhood obesity
Newman, Christopher L.; Howlett, Elizabeth; Burton, Scot - In: Journal of business research : JBR 67 (2014) 8, pp. 1573-1580
Persistent link: https://www.econbiz.de/10010379262
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Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar; Eisend, Martin; Diehl, Sandra; Wang, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
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Genetic nutrition programmes - disappointment or empowered health? : exploring consumer engagement to understand social health change
Conroy, Denise Maria; Errmann, Amy; Young, Jenny; … - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10013274446
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Healthy, nudged, and wise : experimental evidence on the role of information salience in reducing tobacco intake
Fakir, Adnan M. S.; Bharati, Tushar - In: Health economics 31 (2022) 6, pp. 1129-1166
Persistent link: https://www.econbiz.de/10013279317
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Famous people participation in social marketing programs : a research focusing on public health
Casais, Beatriz; Proença, João F. - 2011
Persistent link: https://www.econbiz.de/10010191050
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Branding social and health behavior : an education and research agenda
Evans, W. Douglas - In: Psychology of branding, (pp. 133-148). 2013
Persistent link: https://www.econbiz.de/10009775608