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Effect of reference price in PWYTF pricing in tourism sector
Adhikari, Atanu
- In:
Theoretical economics letters
9
(
2019
)
4
,
pp. 555-562
Persistent link: https://www.econbiz.de/10012022916
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Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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