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When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
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Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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Europoly money : how do tourists convert foreign currencies to make spending decisions?
Raghubir, Priya; Morwitz, Vicki G.; Santana, Shelle - In: Journal of retailing 88 (2012) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10009513174