Ferrer, Juan-Carlos; Oyarzún, Diego; Vera, Jorge - In: International Journal of Production Economics 136 (2012) 1, pp. 151-160
Good demand estimates are the key to effective pricing decision-making. However, they are subject to a high degree of uncertainty due to various factors that are unpredictable or difficult to model, thus making pricing decisions risky. This research provides a simple proposal for a robust...