Narrow search
Showing 1 - 10 of 1,528
Cover Image
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Cover Image
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Cover Image
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Cover Image
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum; Sri Hartini; Sri Gunawan - In: International journal of electronic business 14 (2018) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Cover Image
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Cover Image
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Cover Image
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali; Ben Saad, Sihem; Abida, Fatma Choura - In: Utilizing gamification in servicescapes for improved …, (pp. 175-193). 2020
Persistent link: https://www.econbiz.de/10012231265
Cover Image
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Cover Image
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10011849104